Keep in mind the significance when you're using blue or gold on anything (from a release on a new logo for Dairy Queen:
During 2007, a new master brand logo will be introduced to more than 5,600 locations worldwide. The traditional logo is the foundation for the new one, a more symmetrical ellipse enhanced with gold and blue curved swishes signifying food and treats. The DQ lettering also has been updated to a font that is more current, adding greater personality.