David Pogue at the NYT tackles the issue of bait-and-switch movie trailers:
'For example, in one of the trailers, there are shots of the pyramids and other Egyptian landmarks. None of the movie takes place in Egypt.'
UPDATE: The director of 'Book of Secrets' responds: 'Basically, what happens is that as we film a movie, the "dailies" are sent to the marketing department. They cut together the trailers LONG before we have had time to cut the movie together. The first trailer for "Book of Secrets" was finished when we were only halfway through the filming!'
[via Consumerist and again]
